Salty Pipi's

How To Launch

To make sure you hit the ground running here are a few tips to help your launch be a success:

To make sure you hit the ground running here are a few tips to help your launch be a success:

  1. Be super clear on how you present yourself to the world, from your colour palette, imagery, logos, fonts and tone of voice. Inconsistency will spread doubt and destroy trust in an instant.
  2. Build your audience by engaging with like-minded people and businesses.  Don’t be afraid to ask your friends and family along for the ride too.
  3. Plan a giveaway, competition or collab and get some influencers on board and lined up for when you launch. They don’t need to have millions of followers, just carefully selected people that genuinely love what you do.
  4. Take people on the journey with you - share your process of how it’s coming together (including the hard times too). Ask your followers for their input, this could be naming a product or choosing a colour way. Give sneak peeks and countdown to the big day.
  5. Nothing builds hype like limited availability or an exclusive offer. Just make sure you have your backend sorted with your shipping, links, payment gateway and product information.  Test it all before you push the go-live button.

Explore more...

8 Awesome Free Font Resources for Designers

Finding free new resources as a designer is always fun, these 8 free resources were shared by Dribbble.
READ MORE
Feb 26, 2020

'In Good Company...' Podcast

Shout and Co, run by Pippa and Bevan Lynch, has just launched a podcast called ‘In Good Company…’ and it’s definitely worth your time. 
READ MORE
Feb 26, 2020

In Good Company - Courtenay Farquharson - Business Building, Growing, Selling and Having Support

Building and selling two businesses within a decade. That is what Courtenay Farquharson did as well as marry the love of his life and together bring twin boys into the world.
READ MORE
Apr 8, 2020

Leave your email below to subscribe

You'll receive no more than 1 email with LOTS of helpful info a month.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.