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My Design Process - Designing a Personal Brand

Over the last few days, I have been super inspired to start a new self initiated project as a bit of fun, but also as a way to design some cool work for print.

Over the last few days, I have been super inspired to start a new self initiated project as a bit of fun, but also as a way to design some cool work for print. I’ve been wanting to create something for my freelance work / personal brand, so I thought I’d share my process as I go, designing and developing a few bits and pieces along the way.

Creating a Personal Brand

There is something special about creating branding specifically for a person who is putting themselves out there, under their own name to share their creativity and personality with the world. With no business name to hide behind, it can be a bold move to step out and let yourself be seen. As a bit of an introvert who likes to hide behind the scenes, this is something I have umm’d and ahh’d about for a while. I’m always much more comfortable branding things that are separate from me - The Little Brand Studio being one of those things! Even though it’s a bit about me, it is also its own brand away from me if you know what I mean.

Thinking Time

Before starting to look at the visual elements of a personal brand, it’s best to get to the heart of what our values are and what makes us uniquely us. When you are creating branding for yourself and using your name as your brand name, you have to think about how you want people to perceive you. How do you want to communicate what you are all about? What elements of your personality do you want to add to your branding?

Get a journal or open up a word doc and just start writing. Think about these questions as well as really getting clear on why you are designing this brand and wanting to put yourself out there. The more clear you get, the easier the design process will be. Take your time on this too. It may feel hard at times but I challenge you to ask Why over and over again for every answer you give. This will help you to continue to think about things on a more detailed and deep level.

The Brief

Any good design project starts with a brief. Even if its something self initiated like this project. Having a brief in place means that I’ll have a clear vision for what I want, a map of how I am going to do things and accountability to myself to do a good job and finish the project. When you are working for yourself, it can be easy to just move work for your own brand down to the bottom of the priority pile underneath client work. Having a brief and treating myself like my own client helps me stay accountable to the project and means I’ll actually get it finished!

Overview: Create a brand system that features printed collateral and digital imagery for myself as a freelance designer.

Why: To showcase my talent as a designer but to also create a brand identity that is uniquely mine and shows people who I am as a person and a designer.


Considerations: The branding needs to feel 100% like my aesthetic and needs to use print and digital in an interesting and creative way. How the brand is applied needs to showcase my skill with print based design but also push me out of my comfort zone when it comes to the digital side of design.

Why: I want to feel inspired by my own branding and feel at home with it. I also want it to be a challenge in order to push myself creatively and learn some new skills that I have been interested in for a while.


Look and Feel: Spring Colour palette with lots of white space and pops of colour. Needs to be a hand written or illustrative element to the branding. Key Inspiration - pastel pinks, charcoals, gold and textures. I want the branding to feel a little bit quirky with a bit of an alternative edge to it while maintaining a feminine feel.


Now that I have the brief sorted, I can start doing research and thumbnails to generate ideas and concepts. I’m really looking forward to creating this brand, as it’s long overdue by just over a year. With this branding project, I hope to give you an insight into my process, how I generate ideas, and give you a look into my workbook.

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