If you’re using social media and other digital platforms to build your business, the captions, copy and hashtags are just a very small part of what your current and potential clients see when they come across your brand online.
Snappy captions that are grammatically correct, have CTA’s in all the right places and links will only get you so far with your ideal target market.
What’s really going to set their pants of fire is your imagery, because the long and the short of is that pretty pictures sell products. (They also happen to sell services, but for the purposes of this exercise I’m just referring to anything that businesses sell as “products”.)
What is it about a perfectly arranged product grid or seamlessly executed lifestyle shot that just reels people in?
Well, it’s got a lot to do with the following:
I find the best way to illustrate the importance of great product photography is to put yourself into the story: Say for example there are 2 businesses selling the exact same product - a product you just happen to be in the market to buy.
Website A has great photography, website B doesn’t. The price points are exactly the same, as are the product size, colours, brands, etc.
Which website do you go with to finalise your purchase? The one with inspiring photography that makes you want it yesterday, or the website with the dark, blurry, low-res images taken in a poorly lit environment at a weird angle?
Even though the products are the same, your perceived value is higher for A than it is for B. You’d probably even be happier to pay a bit more to buy from A than you would for B. And that’s an important distinction, especially for small business owners who are pegging themselves at the higher end of the spectrum. Charging a premium is totally fine - but your photography and overall website aesthetics need to match it.
So what makes for good product photography? These are some of the elements that, when multiplied together, make for a pretty sweet visual treat:
I happen to have just launched a product photography retainer - it’s ongoing, monthly, styled lifestyle and product shots of your brand and offer giving you fresh new imagery on a regular basis. Keen to know more? Head over here.
Have you invested in product photography for your brand?
What’s holding you back from getting it done? Being able to let go and entrust your brand with someone else? Budget? Time?
Get in touch and let’s make it happen despite all of these things. Join the hundreds of brands that have recognised the importance of product photography and entrusted their products with Shout & Co.
Images shot & styled for Tigs & Boo