Selling online? Here are some tricks for your marketing tool belt:
INSTA: Take out the leg work and integrate your shops catalogue with Instagram. You can then tag specific products on posts which show up with the little shopping bag for your followers - linking them directly to your product page.
ABANDONED CART EMAILS: Fun fact? 69% of carts are abandoned by shoppers. An email reminding them that it's still waiting for them (maybe with a little incentive) might help seal the deal. Free shipping anyone!?
CAPTURE EMAILS AND USE THEM: Your new seasons drop, a sneak peak or a new collaboration - customers want to know what's happening. Including a button to visit your website? Yes please!
REWARDS: Speaking of return customers - it doesn't have to be a complex rewards system - just a 'hey, we notice you've shopped with us before and want to say thanks'.
Need some help with this stuff? Contact me to have a chat.