Are you finding it hard to constantly keep up with creating your own quality photo and video for your business' social media? Do you want to add credibility to your product? Do you want to engage with your customers more directly?
User Generated Content can be defined as content created by an existing user/customer that documents their experience and opinion of your product or business. UGC is now one of the most efficient ways to market, with 92% of consumers saying they trust organic, unsponsored and authentic user-generated content more than they trust traditional advertising (according to the Nielsen Consumer Trust Index). Genuine, unbiased and positive customer reviews shared on social media are a highly valuable asset to have for a business in this digital age, and with 100million + photos and videos being uploaded to Instagram every single day. there is no reason why you shouldn't be taking advantage of this plethora of available UGC for your own business.
Leveraging UGC for your social media is a win-win situation. You are not only sourcing diverse, creative content for your business that will make your social media feed look great and add to your credibility, but you are also positively engaging with your consumer by highlighting that you notice them and showing that you appreciate their support of your business or product by wanting to repost their content. If a customer/client feels seen by your business, this will establish a more solid client to business relationship and therefore increase the chances of you generating sales.
The easiest way for you to generate UGC for your business' social media is to encourage your audience to hashtag their photos with a hashtag that is unique to your business. For example, if you run a pizza restaurant called Joe's Pizza, asking your customers to hashtag their pizza photos with #joespizzanz will result in a gallery of customer images for you to source content from. Voila!
Here is an example of some UGC created for our own company, Lumiere. Whilst our team was out on a photoshoot in the Nelson CBD, this behind the scenes photo was captured and shared on social media. We repurposed this image and posted it on our own social media feed to show our audience this shot of our team in action.
With a little forward thinking and the right systems in place, UGC will be a simple and efficient way for you to broaden your brand awareness and increase the amount of content available for your social media use. Are you going to start integrating UGC into your social media plan? What have you got to lose?