Depiction Studios

The Importance of Utilizing Video Content

Video content has been around for generations but it's only now that businesses are realizing how important it is to utilize video content on social media and to make it a valuable part of their digital marketing plan.

Video content has been around for generations but it's only now that businesses are realizing how important it is to utilize video content on social media and to make it a valuable part of their digital marketing plan.

Here are a few tips to utilize video content within your business and to make sure you're using it in the best way possible.

Understanding what video content you want to create

With video content surrounding our everyday lives, it’s important to know what video content your business wants to create in order to set goals, refine your content, make comparisons and feel a little less like the small fish in a sea of online sharks.

  • What is your business' demographic or audience reach?
  • What kind of videos do you want to create? Personal or professional? Vlogs, interviews or documentaries?
  • How often does your business want to create video content?


Deciding which social media platform is best for your video content

The likes of YouTube would be the obvious choice for your business as it's the leading platform solely dedicated to producing video content. Saying this, websites, Facebook, Twitter and Instagram (to name a few) allow businesses and creators to distribute video content among other mediums too e.g. written pieces or photography. This balance may or may not be important to your business and something you may need to consider.

  • Which platform do you feel your business and video content would benefit the most from?
  • Is it necessary to post your video content across all platforms or will this bombard your consumers and provide a negative response to the video content itself?


The importance of audience engagement

We all know how easy it is to blend into the background in the vast digital world. Sure, we can create the content, but how do we make sure people engage with it? Video content takes us back to the concept of 'a picture means a thousand words'. It's proven that pictures and videos are more visually attractive and engaging than a pile of words. Words require effort and for the most part, consumers want ease. Because of this, utilizing video content couldn't be prominent.

  • Where does your content have the best audience engagement?
  • Does your video content need more time, effort and focus to improve your audience engagement?


Need help utilizing your video content? Maybe we could
help.

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