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Share High St.

Hey, there!

Here is what is happening with your High St. account this month.

June

Check out your analytics for June...
Visits to High St.

1.1k

93% increase
Searches on High St. this month

376

16.2% increase
Profile Visits

23

Average Cost Per Click

1.26

Google Industry CPC*

$3.33

Website Visits

12

Average Cost Per Click

1.61

Google Industry CPC*

$3.33

1.1k

High St. Users in March
(Real stats vs future goals)

Happening in July...

Our main focus in June was to focus less on the sheer number of visitors to High St. and more on who was visiting.

Next month we are launching a new paid campaign to further promote High St. and we have some exciting new features coming too.
NOTE: We work out cost per result and cost per click using the simple formula ($29/results)
*Average google CPC information can be found at https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks.

Add a specific service

Here you can add specific services to your company profile. Fill out the form below and we will review your submission before it goes live. Typically this review takes 24-48 hours.
For a good example of a business profile with services and projects listed, check out
Skyrocket Design Studio.
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Add Recent Project

Here you can showcase recent projects on your company profile. Fill out the form below and we will review your submission before it goes live. Typically this review takes 24-48 hours.
For a good example of a business profile with services and projects listed, check out Skyrocket Design Studio.
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Add Company Testimonials/Reviews

Edit Company Profile

Here you can edit your company profile that can be found by the public on High St.
Fill out the form below and we will review your submission before it goes live. Typically this review takes 24-48 hours.
Words that make people fall in love with your brand.
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https://www.tidestudio.co.nz/
laura@tidestudio.co.nz

Language is often overlooked. After all, it’s just ‘words’, right?

Not quite…

Words matter, and language is powerful. You have the ability to make your reader feel happy, sad, curious, angry, proud, surprised, empathetic and every emotion in between. You also have the ability to persuade them into taking action.

But here’s the catch: your writing has to be good - damn good - and your message has to be clear so your customers will listen.

Here’s where I come in. I help businesses communicate clearly with their customers through strategic + creative copywriting.

I write words your customers want to read. Words that make them fall in love with your brand. I can:
1) Help you define ‘who’ your brand is (its voice, its values and its key messages), so you can connect with your customers on a deeper level.

2) Create powerful, persuasive and personality-driven content that’ll help you get more leads (and make more moolah)

3) Make the project as fun and easy as possible.

Let's do this dance!


https://www.facebook.com/tidestudionz
https://www.linkedin.com/in/laura-tuck-1894327a/
https://www.instagram.com/tide_studio/
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Scroll through and edit each service as you wish.
Fill out the form below and we will review your submission before it goes live. Typically this review takes 24-48 hours.

Proofing & Editing

Great writing is so much more than just grammar. It’s about knowing the rules of language, and knowing when to break them for maximum impact. Need a hand turning something ‘meh’ into something ‘wow’?
POA
1-2 weeks

Good writing is so much more than just grammar.

It’s about knowing your audience. It’s about consistency, flow, tone, tense, sentence structure & emotion. It’s about knowing the rules of language, and also knowing when to break them for maximum impact.

Do you know your ‘complements’ from your ‘compliments’? What about your possessive from your plural apostrophes? Can you recognise a waffly blob of content and turn it into a clear, concise and personality-driven piece of marketing gold?

If your answer is yes, here’s a virtual high five!

But if your answer is more of an ‘errmmmm, sometimes’ or ‘there’s two ways of spelling compliment?!’, you’ve come to the right place.

You can send me your (draft or complete) blog, case study, PowerPoint presso, book, award submission, speech, sales letter or any other piece of written content and I’ll whip it into shape.

I’m your secret writing weapon – with me on your team you can be confident you’re putting your best foot forward with no typos, no confusing sentences and no stink eyes from your clients or colleagues. Too easy, right?

Copy editing, proofreading or a combination of both

Every project is different - scope will be outlined clearly in your proposal & quote

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Website Copy

Do you want a website you can be proud of? A website that makes people excited to say YES to working with you? Of course you do (you’re a great human, one of the best), so let’s bring my writing skills & your business together and see what happens
POA
3-4 weeks

Despite being deliciously comfy, you probably wouldn’t wear your old pair of trackies on a first date. Why? Because first impressions are everything.

It’s the same deal with your website – it only takes a few seconds for the reader to decide whether or not you’re the one for them. If your website isn’t serving up fresh copy that invites them into a conversation with your brand, the person reading it isn’t likely to become a paying customer.

But it can be hard to write about yourself, right?

Is grammar not exactly your best friend?

Does marketing make your eyes glaze over?

Don’t stress - I can help!

I’ll dig out the golden nuggets - those awesome things about your business that’ll get people excited about working with you - and write your story in your voice, only better.

Your copy will be clear. It’ll be compelling. And because it’ll be backed by consumer psychology and (ethical) persuasion techniques, your copy will resonate with those you want to connect with the most… aka your dream customers/clients.

Want a website you can be proud of? Let’s do it!

Any or all of the below:

  • Home, about, services & contact pages
  • 404 error pages (don’t forget these!)
  • Product descriptions
  • Blogs
  • FAQs
  • Case studies & testimonials


Because every website is different, your proposal and quote will detail exactly what's included (and what's not) in the agreement
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Killer content

We all know content is king. From blogs and e-books to social media captions and thought leadership articles, you have an opportunity to truly connect with your audience through storytelling. *Expert storyteller at your service*
POA
2-3 weeks

Have you got a bunch of half-written client case studies sitting on your desk?

Does the thought of writing engaging Facebook or Instagram captions stress you out?

Are you completely stuck when it comes to content ideas?

We all know content is king, but continually pumping out compelling pieces of it can be tough.

As an expert storyteller, I’ve got your back with all things content marketing. Because guess what? If you can tell a good story, you can encourage someone to care about your brand.

Science backs up what we know to be true about stories – they’re a powerful way of connecting with other humans because they fire up a part of our brain that’s responsible for feelings of empathy. Stories organise information in such a way that humans are compelled to listen, which means storytelling has the potential to cut through the noise and earn the attention of your customers. And getting them to listen is half the battle, right?

I can help you produce content - backed by storytelling techniques - that positions you as a thought leader in your industry. Content that draws people into your sales funnel, without the hard sell. Content that people genuinely want to read.

Thorough research, writing, editing & proofing of content such as:

E-books
Blogs
Thought leadership articles
Social content strategy and captions (Facebook, Instagram & LinkedIn)
Individual & company bios
Case studies
Brand and promo video scripts

Scope will be outlined in your proposal & quote
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Brand ID

Whether your brand’s having a midlife identity crisis or you’re a new biz starting out, your Brand ID will make your values, personality, key messages, brand voice & communication style crystal clear.
From $800
2-3 weeks

How does your brand speak? What are its values? What tickles its pickle – and, more importantly - how does it tickle its customers’ pickles?

Whether your brand’s having a midlife identity crisis or you’re a new business starting out, it’s important to know exactly who your brand ‘is’ and how to communicate your key messages.  Because a killer brand identity is how you start building a loyal customer base and start making the big bucks, right?

Say hello to your Brand ID

This little guy is your anchor - it’s what shapes your external and internal communications and ensures consistency throughout all customer touch points. It’s also what sets you apart from your competitors and helps you to attract your dream clients and employees.

Your Brand ID package makes your values, brand personality, key messages, communication style and brand voice crystal clear, so you can start standing out in a crowded marketplace for all the right reasons.

YOUR BRAND ID CONSISTS OF:

1) Your identity: your brand voice, brand personality, values, key messages and communication style guide – so you can show up consistently & clearly articulate why people should choose you.

2) Your customers: their problems, hopes, dreams and motivations - so you know how to win them over.

3) Your competition: a ‘Peeping Tom’ overview of your competitors - so you can figure out your USP, and ensure your messaging is not only unique but being delivered in the right way, through the right channels.

NEED SOME EXTRA BRANDING BRAINPOWER? I CAN ALSO HELP YOU NAIL YOUR:

Brand story (your elevator pitch!)
Vision and mission statements
Brand name and tagline
Packaging copy
Names of products, packages or courses.

Package can be fully customised to your branding needs - details of what's included (and what's not) will be outlined in your proposal & quote.
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Email Marketing

Sick of sending emails out to (what feels like) a big, black hole in the universe? Want to build better relationships, boost sales and position yourself as an authority figure in your industry? Let’s whip your email marketing strategy into shape.
POA
1-2 weeks

Sending cold emails can be disheartening, right? You’ve identified your dream clients, but when you finally craft your pitch and hit send, you’re met with nothing but radio silence…

(*crickets*)

But what about your database? These people have willingly handed over their personal details, so when you drop a doozy in their inbox, they should be clicking through to your website, right? Except they’re not. They’re not even opening their emails…

(*smacks palm of hand onto head repeatedly*)

Here’s a harsh reality: nothing makes people scramble for the ‘unsubscribe’ button faster than sleazy, squirmy, salesy emails. Emails that aren’t personalised or relevant. Emails that lack a consistent brand voice. Emails that give the reader absolutely no reason to want to open them, let alone action them.

But here’s another reality (a good one, this time!): email has the potential to be one of your best sales tools.

Imagine boosting your revenue every time you push ‘send’.

Imagine being seen as an expert source of valuable content.

Imagine your customers smiling when they see your name pop into their inbox, because they know they’re about to read something awesome/interesting/funny.

Now imagine achieving this without having to write any of the content yourself. That’s the beauty of outsourcing!

Any or all of the below:

E-newsletters (eDMs) –  whatever the frequency, let’s switch the focus of your regular emails from ‘hard sell’ to ‘nurture’ & present opportunities’. The results will speak for themselves.

Automated emails - you know, those emails when people opt into your newsletter… or purchase a product… or sign up to a course/event? Yes, you should have these!

Cold emails – it’s possible to connect with your dream clients via cold email, but it takes a lotta skill (lucky for you, it’s a skill I’ve been workin’ on for years!).

Scope of project will be outlined in your proposal & quote.
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Media & PR

Like the idea of seeing your brand online or in print, without paying for advertising space? A great media release can earn you heaps of coverage (hello, free promo!), but it’s gotta be compelling. And your pitch has to be even better.
POA
1-2 weeks

Do you like the idea of seeing your brand online or in print without paying for advertising space?

Of course you do (who wouldn’t?). Editorial coverage is valued 3x higher than advertising, thanks to that elusive ‘third party endorsement’, but it’s not easy to secure. Journalists are bombarded with press releases and pitch emails every single day – most of which get deleted or ignored.

Why? Because they suck. And by suck, I mean they’re not newsworthy, they don’t have a good angle, or they haven’t been presented in a way that makes life easy for media to use them.

Sharing biz news (like an award win, new stats or data, an upcoming event or new product release) by sending out a media release can earn you heaps of coverage (hello, free promo!), but your release has got to be compelling.  And the pitch email you send with it has to be even better.

This is where my background in PR comes in handy.

I’ve lived that agency life – pitching stories on behalf of brands such as Roadshow Films, Eichardt’s Private Hotel, Guide Dogs Victoria, St John Ambulance and Allan Scott Family Winemakers – so I can help you devise a strategy for securing media coverage as part of a wider PR campaign.

  • Media campaign strategy
  • Media releases & pitch emails


I can help you with the traditional side of advertising, too, as well as editorial opportunities.

  • Editorial (articles for magazines/magalogues/newspapers)
  • Advertising copy (Facebook ads, print/online ad copy, radio ad scripts).


Scope of project will be outlined in your proposal & quote.
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Edit Projects...

Here you can edit recent projects you have uploaded to High St.
Fill out the form below and we will review your submission before it goes live. Typically this review takes 24-48 hours.
No projects are ready to edit yet!