Brand Identity Design & Implementation
Brand Identity Design ~ Herb & Bloom, Londons most central vertical farm growing micro-herbs & edible flowers
Run by a London based duo, Herb & Bloom is London’s most central vertical farm. Using state of the art hydroponics technology to cultivate the finest micro-greens and micro herbs they serve the local London community.
The Brand Identity for Herb & Bloom needed to be bold, fresh and vibrant to differentiate them from the other growers in the country. The colour palette was chosen to represent the two integral parts to growing their produce; water and the magenta fluorescent light which helps their plants grow. To help depict the lively personality of the brand, product-specific brand patterns were developed to be used across multiple brand touchpoints.