sfd Print & Packaging Design
Print & Packaging ~ sfd's Euroshop retail showcase
Euroshop is the largest retail showcase in Europe. sfd wanted their exhibition to not only stand out amongst the crowd but to also demonstrate the level of design excellence they offer through a cohesive and beautifully executed set of brand collateral.
Emphasis was placed on clean, crisp typographic simplicity - every element of the design had to be well-considered, seamlessly coexist and a true representation of the group and the three brands within it; sfd, OH studio and Nude. A new identity was developed for OH studio, which launched at the Euroshop show. The logo needed to tie in with the other branches of the group to provide brand consistency yet also have a visual language that would be remembered and recognised.