How does your brand speak? What are its values? What tickles its pickle – and, more importantly - how does it tickle its customers’ pickles?
Whether your brand’s having a midlife identity crisis or you’re a new business starting out, it’s important to know exactly who your brand ‘is’ and how to communicate your key messages. Because a killer brand identity is how you start building a loyal customer base and start making the big bucks, right?
Say hello to your Brand ID
This little guy is your anchor - it’s what shapes your external and internal communications and ensures consistency throughout all customer touch points. It’s also what sets you apart from your competitors and helps you to attract your dream clients and employees.
Your Brand ID package makes your values, brand personality, key messages, communication style and brand voice crystal clear, so you can start standing out in a crowded marketplace for all the right reasons.
YOUR BRAND ID CONSISTS OF:
1) Your identity: your brand voice, brand personality, values, key messages and communication style guide – so you can show up consistently & clearly articulate why people should choose you.
2) Your customers: their problems, hopes, dreams and motivations - so you know how to win them over.
3) Your competition: a ‘Peeping Tom’ overview of your competitors - so you can figure out your USP, and ensure your messaging is not only unique but being delivered in the right way, through the right channels.
NEED SOME EXTRA BRANDING BRAINPOWER? I CAN ALSO HELP YOU NAIL YOUR:
Brand story (your elevator pitch!)
Vision and mission statements
Brand name and tagline
Names of products, packages or courses.