Do you like the idea of seeing your brand online or in print without paying for advertising space?
Of course you do (who wouldn’t?). Editorial coverage is valued 3x higher than advertising, thanks to that elusive ‘third party endorsement’, but it’s not easy to secure. Journalists are bombarded with press releases and pitch emails every single day – most of which get deleted or ignored.
Why? Because they suck. And by suck, I mean they’re not newsworthy, they don’t have a good angle, or they haven’t been presented in a way that makes life easy for media to use them.
Sharing biz news (like an award win, new stats or data, an upcoming event or new product release) by sending out a media release can earn you heaps of coverage (hello, free promo!), but your release has got to be compelling. And the pitch email you send with it has to be even better.
This is where my background in PR comes in handy.
I’ve lived that agency life – pitching stories on behalf of brands such as Roadshow Films, Eichardt’s Private Hotel, Guide Dogs Victoria, St John Ambulance and Allan Scott Family Winemakers – so I can help you devise a strategy for securing media coverage as part of a wider PR campaign.
I can help you with the traditional side of advertising, too, as well as editorial opportunities.